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Sparq

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BotsIQ

BOTSIQ

Branding & Design

BotsIQ is a workforce development program powered by the Pittsburgh Chapter of the National Tooling & Machining Foundation. Focused on bridging the gap between education and industry, BotsIQ connects students with hands-on STEM learning and career pathways in manufacturing. Sparq partnered with the organization to redefine its brand and digital presence, resulting in a sharp, scalable identity designed to match its mission and momentum.

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This wasn't just a logo refresh or site update; it was a full realignment of identity and purpose. Sparq worked closely with the BotsIQ team to shape a modern brand system that honors the organization's legacy and ambition. From a flexible logo and color palette to a UX-focused website built to serve multiple audiences, the BotsIQ brand is now ready to scale.

Project Information

The Ask 
Develop a new visual identity and digital platform for a STEM nonprofit that could serve students, educators, partners, and donors while amplifying BotsIQ's role as a regional leader in workforce development.

 Project Information 
Sparq began with strategy, identifying BotsIQ's tone, audience needs, and future-facing goals. The logo concept offers dual meaning: a robot face and a game controller, representing both tech and play. The brand system blends NTMA Blue with modern accents like Deep Navy, Sky Blue, and Safety Yellow. Fonts include Space Mono and Roboto, providing both character and clarity.
The new website emphasizes accessibility and usability across audiences. Clear CTAs guide users to explore student programs, volunteer, donate, and learn about manufacturing careers. We designed an intuitive structure to house BotsIQ's growing content library while keeping the experience clean, dynamic, and engaging.


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Branding & Design

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BotsIQ's refreshed brand and website set the stage for growth. With a design system built to inform, inspire, and convert, the organization is better positioned to reach the next generation of makers, mentors, and manufacturing leaders.

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