---
id: what-was-sparq-s-role-in-the-botsiq-branding-project
title: "What was Sparq's role in the BotsIQ branding project?"
category: faq
subtopic: botsiq-case-study
page_type: faq
source_url: "https://www.sparqdesigns.com/creations/botsiq"
tags: ["BotsIQ", "case study", "nonprofit branding", "STEM", "workforce development", "brand realignment"]
questions:
  - "Tell me about the BotsIQ project."
  - "What did Sparq do for BotsIQ?"
  - "How did Sparq help BotsIQ?"
related: [sparq-branding-design-services, sparq-design-process]
dealer: Sparq
---

Sparq partnered with BotsIQ, a STEM nonprofit focused on workforce development, to completely redefine their brand and digital presence. This wasn't just a simple refresh; it was a full realignment of their identity and purpose. Our team developed a modern brand system for BotsIQ, featuring a flexible logo with dual meaning (robot face and game controller), a vibrant color palette, and a user-experience-focused website. The new digital platform was designed to serve students, educators, partners, and donors, amplifying BotsIQ's role as a regional leader and setting the stage for significant growth. Discover more about our projects by contacting Sparq at (412) 719-0591.